Dreamcatcher South Africa is a network of predominantly women in the local tourism business. These “kamammas” run their own community-based tourism businesses and services. The network shares a common vision for more equitable tourism. It establishes and manages sustainable, outcomes-based projects to stimulate local economic growth.
Thirty years ago, founder and programme leader Anthea Rossouw set out on a 10-year journey to research and develop her concept of taking authentic, diverse tour experiences into local communities. In the 20 years that followed, she recruited members and worked with communities across South Africa.
Rossouw had nothing to guide the business models she has developed over the years. Some of these have earned the organisation global recognition. Dreamcatcher’s work found its way into Europe and the UK, and Rossouw has consulted for the UK government. Her contribution earned her the Gatwick Green Diamond Award.
One project, the Wasteland, Graced Land initiative, is a reclaimed waste dump site that has been declared a UN biosphere and will soon be published as an academic case study. It focuses on South African communities and aims to guide future niche tourism product development for students, academics and others. Dreamcatcher has also been approached by other African countries to collaborate.
Dreamcatcher enables women, girls and youth enterprises (as well as some men) to develop ownership, accountability and co-responsibility where they live, while developing a portfolio of business opportunities with tourism as its cornerstone. It subscribes to an ethos of environmental stewardship and partnership to provide solutions for environmental regeneration.
Dreamcatcher South Africa enables women, girls and youth enterprises (as well as some men) to develop ownership, accountability and co-responsibility where they live, while developing a portfolio of business opportunities with tourism as the cornerstone. It subscribes to an ethos of environmental stewardship and partnership to provide solutions for environmental regeneration.