Conversations about clean and efficient energy production are dominating global and local headlines. Desmond Williams has taken a lifelong entrepreneurial spirit and applied it to one of today’s most pressing issues.
He is the founder of Greenshare, a renewable energy firm that specialises in delivering efficient energy solutions. Initially unsure of what career path he would take, he settled on psychology and philosophy — two fields that would continue to nurture his innate love of learning. After receiving his BA in psychology and philosophy from the University of Johannesburg, he pivoted into the green tech space.
As chief executive and project development and programme manager of Greenshare, Williams has assembled the technology and expert personnel that today has made the company a trusted provider of energy-efficient heating, lighting and process optimisation.
His role as Greenshare head comes after many years of entrepreneurial experience that included ventures into property, recruitment and franchising. In the early years, his firm focused on efficiency and demand, with households and businesses as their primary clients, but he was soon ready for bigger projects.
Among the many accomplishments Williams has achieved in his tenure at Greenshare, one of his proudest has to be starting construction on a 100MW solar power plant for the people of the Democratic Republic of Congo. A desire for expansion led him to cast a wider net in the hope of becoming an independent power producer, and, with the assistance of local and international shareholders, Greenshare was able to get the DRC project off the ground.
As South Africa’s energy crisis continues to unfold, it will be Williams and those like him who will be counted on to provide solutions in an increasingly uncertain future.
In the early years, his firm focused on efficiency… but was soon ready for bigger projects