Global GreenTag is an internationally recognised certification trusted in more than 70 countries, including South Africa. Regarded as one of the most scientifically robust eco-product certification programmes, it examines key elements that tell us how a business or a product impacts the environment. GreenTag was created to combat “greenwashing”, or brands that falsely advertise themselves as ecofriendly, and to allow consumers of every scale to easily identify products that are ethically made and environmentally minded. There are two eco labels under Global Greentag. The GreenRate is for green design, procurement, facilities management and cleaning professionals. It offers three levels of attainment and each level equates to a “sustainability factor” based on various metrics. The LCARate is considered to be one of the toughest scientific scorecards in the world, measuring biodiversity, greenhouse gas emissions, social responsibility and more. The comprehensive analysis can reward customers as well as brands that have put the effort in to move beyond simply doing “business as usual”. Those who take that extra step now have a badge of honour, proving scientifically that their product is part of the effort to save our environment.
Lizette Swanevelder is the director of Global GreenTag Africa. She worked in the building industry before shifting to promoting ecologically sustainable building practices in 2009. She was the first in South Africa to launch a Global GreenTag programme outside of Australia. Since then, she has brought on an impressive amount of local manufacturers and works alongside institutes such as Cape Institute for Architecture, The Society of Architects, Planners, Engineers and Surveyors, the Western Cape Property Development Forum and more. Her dedication to sustainable development has allowed Global GreenTag Africa to become a highly regarded certification programme across Africa.
As the leader in ecofriendly certification, Global GreenTag Africa is helping to make a more sustainable and trustworthy green economy.