As founder, owner and chief executive of Green Worx Cleaning Solutions, John Coetzee is a heavyweight in South Africa’s green cleaning sector. With the promise “we do more than clean your conscience”, his business prides itself on transparency, research and ethical product development — to which its long list of certifications and awards attest. Indeed, Green Worx is a leading eco-accredited biotechnology company both in South Africa and on the continent.
Wary of “greenwashing” — misleading consumers with ambiguous claims — Coetzee’s Green Worx is the culmination of years of dedication to developing hygiene solutions that pair environmental awareness with science. Whereas most widely available cleaning products are made with harsh chemicals, Green Worx’s award-winning formulas use enzymes and probiotics to offer effective solutions that are tough on grime and gentle on the environment.
Prompted by the ongoing global health crisis, Coetzee and his research team compared bio enzyme alternatives to standard sanitising products. Their findings suggest that, while most alcohol-based products are active for only minutes — from the moment the solution is applied to when it dries — probiotic alternatives remain effective for days after application, extending lasting protection against virus contamination.
In addition to championing the effectiveness of ecofriendly cleaning solutions, Coetzee emphasises the relatively low cost of his products compared to most conventional petrochemical brands. Making sustainable products financially accessible is central to his vision. Asked what continues to motivate him in his work, Coetzee cites his business’s contribution to “the climate change requirements of the country” — the national policy mandating net zero carbon emissions by 2050. Using green cleaning products, he says, offers an inexpensive way to effect large-scale change in both domestic and industrial settings.
In creating hygiene solutions that are sustainable, that meet market demands and outperform generic alternatives, Green Worx empowers individuals, companies and industries to meaningfully reduce their impact on the environment. As to his advice for young people looking to implement change in their communities, Coetzee says: “Dream big, act bigger — always look to being cleaner, greener, smarter.”
With the promise “we do more than clean your conscience”, his business prides itself on transparency, research and ethical product development — to which its long list of certifications and awards attest.