Steve Carver is the co-founder of U Can Grow Africa, which provides a holistic approach to establishing collectives of small growers that, together, create economic scale. Their primary aim is to break down the poverty cycle in rural communities through the creation of shared value.
“You cannot save the planet if no one is making money and people are starving. U Can Grow Africa is transforming people’s lives by including them in major supply chains for the first time,” says Carver.
Small farmers are incentivised through micro-learning, micro-jobbing and rewards and micro-financing , which creates a fully traceable value chain. As a result, the history of consumables is completely trackable, further encouraging conservation and regenerative farming.
“Consumers want to know the truth behind what they are eating. Was this food grown on a massive industrial farm with chemicals, or was it grown organically? When people choose us, they are supporting the growth of transformational farmers; their money is making a difference,” he says.
According to Carver, small farmers don’t want to stay small farmers — they want to evolve. By developing a talent pipeline of exceptional farmers, the company is supporting their professional success. “When you combine business skills together with regenerative climate change skills, it suddenly means that innovation is in somebody’s hand. It’s incredibly exciting.”
Thanks to U Can Grow Africa, the future of farming is looking bright. “What people are learning is that the usual academic channels have all got a sell-by date. I’m a great believer in unlearning and recreating newer solutions so that we are striving for continuous improvement.”
“When you put business skills together with regenerative climate change skills, it suddenly means that innovation is in somebody’s hand. Farming within a business perspective unlocks potential. It is incredibly exciting.”