“As a teenager, Zethu Kunene read that, by 2050, plastic in the ocean would outweigh the fish. This prediction blew his mind so he looked further into the state of environmental affairs, propelling his desire to participate in conservation.
GreenMovement began operations with waste recovery as their primary function: going from dustbin to dustbin, separating out recyclable materials and then selling them to a materials recovery facility. When collecting and safely discarding sawdust for a client, they realised that it could be used as an input in their transformative and conversion processes. “After a few months of research, we created the first Woodie, a solid fuel replacement for charcoal, coal and firewood.”
Kunene says that sustainability is not a synonym for environmental conservation; sustainability is about environmental protection, social equity, economic development and meeting our own needs without compromising the ability of future generations to meet theirs.
“The importance of developing sustainable business practices is to create strategies that commit to the long-term preservation of people, planet and profit.”
Kunene says that increased public awareness of environmental issues is helping to change the corporate landscape.”
“The importance of developing sustainable business practices is to create strategies that commit to the long-term preservation of people, planet and profit.”